Cookies Policy
Last
Updated: November 19, 2021
PC Open Inc. (“OpenEye,” “OWS,”
“we” or “us”) and our marketing providers use
cookies and other technologies (collectively, “tracking
technologies”) for various reasons. For example, we use cookies
and other technologies to make it easy to access our services by
remembering you when you return and to provide and analyze our services.
We want you to be informed about our use of these technologies, so this
notice explains the types of tracking technologies we use, what they do
and your choices regarding their use. We use cookies and similar
technologies when you visit our website and when you log in to your
account(s) with us, use any mobile application or other online service
owned, operated or controlled by us (the
"Sites").
What are cookies?
Cookies are small data files that are commonly
stored on your device when you browse and use our Sites. They are widely
used to make websites work, or to work more efficiently, as well as to
provide reporting information and assist with service or advertising
personalization.
What types of cookies are used by OpenEye?
The types of cookies used on our Sites can generally be put into the following categories:
strictly necessary; analytics; functionality; advertising; and social
media.
- Strictly Necessary Cookies.
These
cookies are essential to the functionality of our Sites or online
service. Without these cookies, elements that are necessary for you
to fully use our Sites may not be available.
- Analytics Cookies.
These cookies
collect information about how people use our Sites. All of the information these cookies
collect is grouped together to provide us with analytical
information about how our Sites are performing and how we can
improve them.
- Performance
and Functionality Cookies.
These cookies are not essential, but help us to personalize and
enhance your online experience with OWS. For example, they help us
to remember your preferences and prevent you from needing to
re-enter information you previously provided (for example, during
member sign up). We also use these cookies to collect information
(such as popular pages, viewing patterns, click-through and other
information) about our visitors' use of the OWS service so that
we can better understand and improve how our Sites are being used.
Deletion of these types of cookies will result in limited
functionality of our service.
- Advertising
Cookies.
We may share or we may
permit third-party online advertising networks, social media
companies, and other third-party services to collect information
about your use of our Sites over time so that they may play or
display other devices you may use, and on other websites, apps, or
services. Typically, though not always, the information we share is
provided through cookies or similar tracking technologies, which
recognize the device you are using and collect information,
including click stream information, browser type, time and date you visited the site, and
other information. These tracking technologies are used to deliver
advertisements that are more relevant to you and your interests.
They are also used to limit the number of times you see an
advertisement as well as help measure the effectiveness of
advertising campaigns. These tracking technologies remember that you
have visited a website and this information may be shared with other
organizations, such as advertising partners.
- Social Media
Cookies.
In order to enhance your
internet experience and to make the sharing of content easier, some
of our Sites may contain tools or applications that are linked to
third party social media service providers. These social media
companies may recognize you and collect information about your visit
to our Sites, and they may set a cookie or employ other tracking
technologies. Your interactions with those features are governed by
the privacy policies of those companies.
How long will cookies stay on your browsing device?
The length of time a cookie will stay on your browsing device depends on whether it is a "persistent"
or "session" cookie. Session cookies will only stay on your
device until you stop browsing the website that has set the cookie.
Persistent cookies will stay on your browsing device after you have
finished browsing a particular website until they are deleted or until
they expire.
How can I control cookies?
"First party cookies" are cookies that belong to us and that we place on your device. "Third party cookies"
are cookies that are placed on your browsing device by another party
when you visit our Sites. Third parties who set cookies from our Sites
provide a service to us or a function of the Sites, but we do not always
control how third party cookies are used. The
third-party cookies on our Sites are provided by Google (including
Google Ads, and Google Marketing Platform), LinkedIn, and Iiintent.io.
- Cookies and
Flash cookies.
Many of the cookies and tracking technologies
we use are designed to help you get the most from our Sites but if
you do not wish to receive cookies, most browsers allow you to
change your cookie settings in the "options" or "preferences"
menu or reject third party cookies as a default position. Please
note that if you choose to refuse cookies you may not be able to use
the full functionality of our Sites. Deleting or blocking cookies
may not be effective for all types of tracking technologies.
- Interest-based
Advertising.
To learn about interest-based advertising and
how you may be able to opt out of some of this advertising, you can
visit the Network Advertising Initiative’s online resources at
http://www.networkadvertising.org/choices,
the Digital Advertising Alliance’s resources at https://www.aboutads.info/choices,
or guidance developed by the EU advertising industry called Your
Online Choices at https://www.youronlinechoices.com/uk. Please note
that opting out of receiving interest-based advertising through the
NAI’s and DAA’s online resources will only opt out a
user from receiving interest-based ads on that specific browser or
device, but the user may still receive interest-based ads on other
devices.
What Third-Party Cookies do we use?
OpenEye and third parties may drop advertising, analytics, and social media
cookies on our Sites.
- Google
Marketing Platform.
We use Google Marketing Platform to
recognize you and link the devices you use when you visit our Sites
on your browser or mobile device and engage with us. Google
Marketing Platform allows us to better understand how our users
interact with our Sites and to tailor our advertisements and content
to you. For information on how Google Analytics collects and
processes data, as well as how you can control information sent to
Google, review Google's site “How Google uses data when
you use our partners’ sites or apps,” located at
https://www.google.com/policies/privacy/partners. You can learn
about Google Marketing Platform’s currently available
opt-outs, including the Google Analytics Browser Add-On, here
https://tools.google.com/dlpage/gaoptout/. We may also utilize
certain forms of display advertising and other advanced features
through Google Marketing Platform, such as Remarketing with
Analytics, Google Display Network Impression Reporting, the Campaign
Manager Integration, and Demographics and Interest Reporting. These
features enable us to use first-party cookies (such as the Google
Analytics cookie) to inform, optimize, and display ads based on your
past visits to our Sites. You may control your advertising
preferences or opt out of certain Google advertising products by
visiting the Google Ads Preferences Manager, currently available at
https://google.com/ads/preferences.
- LinkedIn.
The
LinkedIn Insight Tag helps us better understand how visitors use our
website and interact with our LinkedIn advertising. The LinkedIn
Insight Tag enables the collection of metadata such as IP address
information, timestamp, and events such as page views. All data is
encrypted, and your personally identifiable data is not shared with
us, only aggregated reports about our audience and ad performance.
The LinkedIn browser cookie is stored in a visitor's browser
until they delete the cookie or the
cookie expires. You can opt out of cookies from LinkedIn on your
LinkedIn settings page. We also use LinkedIn conversion tracking,
which is an analytics service that helps us track form submission
conversions and event responses, and
unlock additional insights about visitors to our Sites. For more
information please view Linkedin terms and cookie
policy. The LinkedIn Insight Tag is not applicable to our
paid service.
-
Iiintent
We permit the
business-to-business marketing provider iiintent to drop a pixel and advertising and
analytics cookies on our behalf. Iiintent
may use this information in conjunction with other business and
professional information to help us identify and target businesses that
might be interested in OpenEye services. Iiintent only tracks US identities, so this
paragraph does not apply to our users outside of the US. To limit the
tracking by iiintent, please set your web
browser to reject third party cookies. Learn more about iiintnet by checking out their website and
privacy policy at: https://www.iiintent.io/privacy-policy.
The iiintent Tag is not applicable to our
paid service.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect,
for example, changes to the cookies we use or for other operational,
legal or regulatory reasons. Please visit this Cookie Policy regularly
to stay informed about our use of cookies and related technologies.
The date at the top of
this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other tracking technologies, please email us
at privacy@openeye.net.
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